Blogs

How to capture consumers’ attention at your event

Whether you call it event marketing, experiential marketing, live marketing, participatory advertising, or any other moniker, this is a brave new world of blowing things up, building in a technological overlay to real-world places, and convincing otherwise sane passers-by to dance or change clothes in the street—all with the motive of engaging consumers.

We talked with some of the smartest minds in experiential marketing to find out how they pull off memorable events—and make sure there’s significant consumer engagement long after the event is over.

Here’s what they told us:

Create an event within an event

Try to create an event within an event where you can touch a consumer one-on-one, where you can engage directly, and teach them about your product, and do so by interacting in a quality way. Have a truth-or-dare themed campaign, ask people to dance in the middle of the street, etc.

How to make a successful career change

Making a career change can be a challenging endeavour in the best of times, so this economy certainly doesn’t help. Sadly, a lot of people allow that to keep them frustrated and stuck–not just for the present moment, but for the long haul. They think about making a change, decide they can’t do it, and stick their dissatisfied noses right back down to the same disheartening grindstone. They will repeat the process the next year, and the year after that.

If that sounds familiar, what are your options? Suck it up and chalk it up to the fact that work is a four-letter word? You could, but there’s a better option.

How to prevent employee vacation scheduling nightmares

How to prevent employee vacation scheduling nightmares Jason just announced that he got a great deal on tickets for his vacation. And Emily dropped a vacation request on your desk this morning. And now, Melanie is talking about her planned summer cruise. You’re happy your employees are looking forward to summer vacations – until you look at the dates and realise that they’re all for the same week in August. Now what?

Conflicts will happen, it’s inevitable. At some point two or more employees are going to request the same vacation days. And only one will be able to go.

How far will technology go?

Singularity is near. The natural progression of human evolution with a just little twist— technology. In other words, super intelligence will soon become a part of our daily lives and man will be merged with machine. Sure it sounds wild, but just think about what we have been able to achieve over the past 50 years alone.

Just look how addictive consumer behavior is for a new Apple product. Sure you can cop the latest iPhone or Mac, but the newer and improved version will always be released in the next couple of months. Similarly, all technology will keep replacing itself at a faster and faster rate until it all becomes a blur. Everything is becoming more efficient and compact and we can expect to see this trend continue until it isn’t even tangible.

Is working from home for you?

As more and more professionals seek a better work-life balance and more companies adopt flexible policies to accommodate shifting workplace priorities and realities, we look at some of the advantages and disadvantages of the working from home option.

Advantages

Finance

By working at home you save on many hidden costs associated with going to work. These include costs of commuting, car wear and tear, fuel, road taxes, parking as well as indirect costs such as expensive professional wardrobes and the dry-cleaning of those.

How to kick-start your work week

We all know that success in life depends on a combination of hard work and talent. There’s also no denying the “luck” factor – being in the right place at the right time and meeting the right people. That said, there isn’t a “secret” to that kind of luck. It’s about doing things that put you in a position for that luck to happen.

We found ten things that successful people do at the start of their work weeks. Try them out, and you might find yourself having better luck as well.

James Reinhart, ThredUp.com – Use weekends effectively

You can’t have a great Monday morning if you had a lousy weekend. Work is obviously important if you want to be successful, but there’s always something that can wait until Monday. Weekends are a time for yourself, to unwind, to relax and to think. In fact, many people do their best thinking during leisure time, because you’re free from other work distractions and can think abstractly.

Mental strength is key to success

For all the time executives spend concerned about physical strength and health, when it comes down to it, mental strength can mean even more. Particularly for entrepreneurs, numerous articles talk about critical characteristics of mental strength—tenacity, “grit,” optimism, and an unfailing ability.

However, we can also define mental strength by identifying the things mentally strong individuals don’t do.

How To Become A Successful Entrepreneur

Is there a guaranteed formula to follow (as the headline suggests?)

Of course not. A quick look at the people who have become successful entrepreneurs shows the paths they took are as unique as they are.

But—and it’s a HUGE but—while their behaviour was idiosyncratic, their thinking was not.

A study shows that serial entrepreneurs—people who have successfully started two or more companies—all followed the same approach. And if it has worked for them, it may very well work for you.

Starting from scratch Vs Buying a business

Deciding whether to buy an existing business or start your own comes down to three things: what experience you have, what kind of business you want, and how open you are to taking financial risks.

Once you decide these things you can make a decision on how to proceed.

• How much experience do you have?

There is much more risk involved with starting your own business versus buying your own. 40 percent of new businesses fail in the first year and 80 percent fail within five years. If you have little experience with business or with the industry that you are planning on entering, buying an existing business is the safer route, as starting your own requires expertise in the areas of financing, infrastructure, and cash flow. Even if you are buying a business, it will take time to learn how it operates and where its weaknesses lie in order to craft a proper growth strategy.

The 10 Worst Communication Mistakes For Your Career

How do you signal to the world you’re leadership material?

According to a new year-long study of over 4,000 college-educated professionals and 268 senior executives, you must be viewed as a leader in order to get promoted into top jobs. That takes executives presence, which is defined as having gravitas, excellent communication skills and a polished appearance.

These skills are required, but that doesn’t mean you rack up bonus points for having them. Instead, you get demerits for your mistakes, as superiors silently cross you off their good lists. So what are the pitfalls to avoid? The study uncovered the 10 worst communication mistakes that will instantly derail your promotion hopes.

Success comes in many forms in Business

Success means different things to different people whether we are talking about business or private life. In Business, the obvious assumption is that a successful entrepreneur is someone who is financially secure. What they earn, what they own, what they spend can give the impression of success. More, more, more is what we all ultimately strive for in terms of success – or is it?

Stop and reflect on your own life. Think about what success means to you. Don’t limit yourself by focusing on the big things. They are important but they also seem to demand way too much of our attention.

Take a moment to focus on all the little successes you have had – either in the past or today. These are the everyday things that make life worth living. To be able to make choices. To be able to motivate and inspire others. To share life (both the joys and the sorrows) with others. To feel and to show feeling. To love and to be loved. To make the most of every situation no matter the circumstances.