Deciding whether to buy an existing business or start your own comes down to three things: what experience you have, what kind of business you want, and how open you are to taking financial risks.
Once you decide these things you can make a decision on how to proceed.
• How much experience do you have?
There is much more risk involved with starting your own business versus buying your own. 40 percent of new businesses fail in the first year and 80 percent fail within five years. If you have little experience with business or with the industry that you are planning on entering, buying an existing business is the safer route, as starting your own requires expertise in the areas of financing, infrastructure, and cash flow. Even if you are buying a business, it will take time to learn how it operates and where its weaknesses lie in order to craft a proper growth strategy.
Success means different things to different people whether we are talking about business or private life. In Business, the obvious assumption is that a successful entrepreneur is someone who is financially secure. What they earn, what they own, what they spend can give the impression of success. More, more, more is what we all ultimately strive for in terms of success – or is it?
According to reports, 250,000 new products are introduced to the world each year. We’re overwhelmed by so many new product entries, which range from sophisticated new technologies like the Nest thermostat and infomercial sensations like Pyjamas Jeans. 
How to market effectively is one of the biggest challenges faced by small businesses and entrepreneurs today. There are many marketing techniques that can be used, and choosing the right approach for your business is not easy. Small businesses also have limited budget to use on marketing which makes it even more challenging.
The decision to embark on an international expansion can be both exciting and frightening: seemingly endless growth opportunities exist, but there can be significant risks involved.
Raising prices is never an easy thing to do. Despite most people understanding that prices have to be increased on a lot of items, from fuel and food to insurance and utilities, it remains a delicate task.
partners can result in offspring where the whole is greater than the sum of its parts. In today’s era of globalisation, the ability to form successful partnerships plays a vital role in your company’s success. It’s not enough to get engaged, you want to get married and you want that marriage to last a long, long time.
Culture is crucial when it comes to understanding the needs and behaviours of an individual. Throughout his existence, an individual will be influenced by his family, his friends, his cultural environment or society that will “teach” him values, preferences as well as common behaviours to their own culture.
A recent study revealed that 26% of respondents would stop buying from a company if they were not happy with the delivery firm used. Losing business over a problem which is not caused by you is certainly the worst way for it to happen.
How many unread emails do you have in your inbox? 300? 800? Or maybe, if you are like me and are on countless mailing lists, 2,644?
Whether we are going through a good phase in our lives or whether we are in the doldrums, it is always a good idea to be on the lookout for a better opportunity. We tend to get so engrossed in our daily lives that we often end up ignoring opportunities that pass in front of our very eyes.
Pre Launch App Marketing is an area of expertise in itself. With more than 1000 apps launched each day both on the App Store and Google Play Store, the clutter and the noise is increasingly challenging to beat. Very often, even innovative apps with clear value add and tremendous utility gets ignored posing the need to market apps well.