Packaging plays an important role as a medium in the marketing mix, in promotion campaigns, as a pricing criterion, in defining the character of new products, as a setter of trends and as an instrument to create brand identity and shelf impact in all product groups.
The findings of our recent survey about this subject present new arguments and evidence confirming a central conviction held by the packaging industry: that the shopper appreciates and in fact explicitly wants to receive stimulation for the buying decision he is making when standing in front of the supermarket shelf, often even preferring this to other forms of communication. He is keen to be informed and inspired, tempted and pampered by surprising and persuasive functions, emotions and sensual impressions.
Brand names, logos, and slogans are integral parts of any company’s marketing message. All have the same aim: to make consumers react positively to a product or a business. Our research shows, however, that many slogans backfire—for example, causing consumers to spend money when they’re told they can save, or vice versa.
According to a recent study, 58% of business presentations are deemed to be too long, uninteresting and lacking relevant information.
In today’s image-conscious society, everything is judged first by how it looks. Rebranding has become the « cure du jour » for everything from sluggish sales to increased competition and outdated products. So how well do these makeovers work?
Marketers surpass consumers in their daily use of e-mail, texting and social platforms. A whopping 93 percent of marketers have made a purchase as a direct result of an e-mail marketing message, while only 49 percent of online consumers have done so.
So you want your website to make you look big. More power to you. But the business experts I talked to recently say small is cool with customers, too.
As a general concept, research is the process of gathering information to learn about something that is not fully known. Nearly everyone engages in some form of research.
These days it is rare to find a business niche that is not already over saturated, however you don’t need to come up with a new concept to be different. Little tweaks here and there can make you stand out from the crowd and give you a great chance to be successful from the first day.
We’ve all witnessed it – the seemingly overnight success of some startups that begs the question “what am I doing wrong here?” Is it the idea? The timing? The commitment? Why do some companies transform into breakout brands, while others struggle along?
Many global companies, like Coca-Cola, Nike, Google, Intel and Microsoft, choose to use the same brand name in multiple countries.
Operational margins are narrowing; leaving business owners constantly looking for ways to reduce business running costs and increase profits.